John F Hunt Take Carbon Accounting to the Next Level With Normative!

6th July 2023

Through developing more efficient technologies, recycling, and waste minimisation, John F Hunt aims to reach net zero by 2050 and is now working with the world’s first carbon accounting engine Normative to calculate our carbon emissions.

Normative is an advanced carbon accounting engine that provides 100% coverage across scopes 1, 2, and 3 and high-resolution insights to help identify actionable emissions reductions. 

They use over 10,000 material and activity categorisations and have data on 10 million suppliers and industries globally to produce accurate and science-backed results. 

Carbon reporting legislation is becoming an increasing pressure point for companies, with Europe about to implement a major change in the reporting standards and requirements for carbon as part of the European Green Deal. 

These changes will require more companies to account for their carbon footprints over a broader scope and in greater detail. Additionally, the UK’s Streamlined Energy and Carbon Reporting (SECR) policy requires organisations to share energy use and carbon emissions data in their annual reports.

Data on all ongoing John F Hunt Limited and John F Hunt Regeneration projects are uploaded to Normative on a monthly basis. The data is then quality checked and processed by Normative and is available to view in comprehensive online dashboards.

Normative empowers our Sustainability team with carbon data to stay compliant with legislation, drive emissions reductions, and capture business opportunities.


Tom Seath, Sustainability Manager, John F Hunt, said:

“Over the past few years, we have seen an increasing demand from our clients to disclose our carbon emissions on a regular basis. For us, it is a business imperative to have accurate and up-to-date emissions data available. 

We calculate our emissions on a monthly basis, and with Normative we can do this in a resource-efficient and accurate way, so we always have our current footprint ready at our fingertips. Through having data to hand, we can influence business practices in real-time rather than looking back retrospectively. 

Normative allows us to highlight areas that contribute to our footprint and engage with our supply chain to drive down our emissions as we seek to become net zero.” 


About Normative 

Normative is the world’s first carbon accounting engine, enabling enterprises to calculate their full carbon footprints and reduce their emissions to net zero. With rigorous, science-based emissions factors and rich value chain insights, Normative delivers accurate and comprehensive carbon calculations through scope 1, 2, and 3 for enterprises globally.